The Lunar New Year 2026 campaign celebrates strong bonds, free like bamboo dancing with the wind, resilient in its grace. Two horses travel different routes, but the appeal of the Spring Festival reunites them in a moment of shared joy.
May the Year of the Horse inspire you to follow your desires with strength and courage, recognizing the beauty of paths intertwining in a new harmony.
From Art to Narrative
The story comes to life through a visual language inspired by the ancient art of Shadow Theatre. Each frame, crafted with meticulous care, reveals contrasts of light, color, and form, carrying the narrative into a poetic universe suspended between reality and imagination.
Lunar New Year
Year of the Fire Horse
